MAN UP! The Ultimate Guide to Character Transformation
The book no one else will write.
This isn’t about being a better man. It’s about killing the man who’s keeping you stuck.
MAN UP! is the raw, unfiltered blueprint for character transformation.
No fluff. No theory. No BS.
Just the brutal truths about:
- Why self-sabotage is a character issue, not a discipline issue
- How to build immunity to temptation
- The ancient Stoic principles that create unshakeable men
- Why you keep choosing comfort over growth—and how to stop
- The identity-level shifts that make discipline automatic
- How to become the father, leader, and man you respect
This is for men who are done lying to themselves.
For men ready to do the uncomfortable work of becoming someone new.
For men who know that the next level isn’t about grinding harder—it’s about becoming harder to break.
Above Average: The Science of Achievement
What creates our behavior is how we think.
How we think shapes our beliefs. And we only act in alignment with what we believe.
Most people stay stuck not because they lack knowledge, but because they haven’t transformed the beliefs driving their behavior.
In Above Average, I break down:
- Why consciousness level determines results
- How to reprogram limiting beliefs that keep you average
- The science behind massive action and sustained discipline
- Why physical fitness is an act of self-respect, not vanity
- How to build extreme power over your mind
This isn’t motivational theory. This is operational excellence.
How to Survive and Thrive
In How to Survive and Thrive II, Reebok founder Joe Foster brings together even more powerful stories of individuals who have overcome immense challenges to build thriving lives and careers. This edition showcases the ambition, resilience, and innovation that define success.
Embark on the journeys of twenty entrepreneurs, innovators, and leaders—each story a testament to the human spirit’s limitless ability to overcome, adapt, and triumph. Whether you’re an aspiring entrepreneur, an experienced business leader, or someone navigating life’s personal challenges, How to Survive and Thrive II offers invaluable insights and inspiration to help you rise above adversity and achieve your greatest potential.
Discover what it truly means to not just survive, but thrive.
Co-authors: Mike Radoor, Rick Macci, Ian Fishwick, Mirela Sula, Darren Leigh, Hacia Atherton, Kevin Hines, Dr. Akhtar Badshah, Dr. Amine Arezki, Carla Berbary, Nick and Melissa Stehr, Cristian Caponi, John Attridge, Gayatree Dipchan, Devon Harris, Volker Jaeckel, Abraham Charles, Indira Nicole Persad, Chris Browne, and Manny Ohonme.
COMING IN MARCH 2026
