MAN UP! The Ultimate Guide to Character Transformation
A direct response to the masculinity crisis! For men who are done being weak, soft, addicted, and confused
Written by Mike Radoor: Amazon International Betselling author, Self-Sabotage Expert & Character Transformation Coach for High-Performing Men.
the book no one else will write.
This isn’t about being a better man. It’s about killing the man who’s keeping you stuck.
MAN UP! is the raw, unfiltered blueprint for character transformation.
No fluff. No theory. No BS.
Just the brutal truths about:
- Why self-sabotage is a character issue, not a discipline issue
- How to build immunity to temptation
- The ancient Stoic principles that create unshakeable men
- Why you keep choosing comfort over growth—and how to stop
- The identity-level shifts that make discipline automatic
- How to become the father, leader, and man you respect
This is for men who are done lying to themselves.
For men ready to do the uncomfortable work of becoming someone new.
For men who know that the next level isn’t about grinding harder—it’s about becoming harder to break.
Just two years ago, I wasn't a real man. Far from it.
I was thirty-seven by age but maybe twenty-two in character – if not younger in some areas of my life. And I’m not some special case. What happened to me is happening to millions of men. We are living through a masculinity crisis. Real men are rare today. You can feel it when you look around.”
You don’t need to be spiritual to see it. Just look at the trends in any Western country. Millions of boys are growing up without a present, involved father in the home. Male hormones like testosterone have dropped sharply compared to previous generations, which hits energy, drive, sex life, and mood.
More young men in their twenties and thirties are still living with their parents than ever before. Obesity and addiction are at record highs. Men are more likely than women to drink themselves to death, overdose, or take their own lives, even though women report more depression.
I’m not turning this into a science paper. You can look the numbers up yourself if you want. Fatherlessness, male suicide rates, falling testosterone, obesity in men, wages that don’t keep up while responsibility rises-it’s all there. The point is simple: this isn’t just “my opinion.” The data matches what you already feel in your gut. Men are getting weaker, softer, more confused, more addicted. And unless we fix it at the level of character, no statistic, no policy, no “awareness campaign” is going to save us.
Mike Radoor’s personal story is about a successful, yet destructive man who became Self worthy.
Mike Radoor takes you inside his own mind at a time where he had everything but still hated himself.
He shows you how discipline, standards and honesty rebuild his life from the ground and up.
After MAN UP you will not walk back into your same old life.
Without discipline you are nothing.
Over 15 years, Mike has founded and scaled multiple companies across diverse industries —including Miinto.com (now valued at $400M), Playbookapp.io (top-rated fitness app), and Schoolparrot.com.
His entrepreneurial success generated over $400M in revenue, but his real transformation came when he confronted his own self-destructive patterns.
After years of building empires while battling addiction and broken promises, Mike underwent a complete character transformation when his daughter was born. He applied ancient Stoic principles and modern psychology to rebuild himself from the inside out.
Now he’s on a mission to help other men out there overcome their own self-sabbatoge and MANUP!